skip to Main Content

Referral Spam In Google Analytics

Spam. Not just for your inbox anymore.

Over the last year or so we have started noticing a trend in what is known as Google Referral Spam, and it’s a terrible thing. Why would a spammer use this tactic i hear you ask, well apparently the rationale is that if you, as a webmaster, see the link appear in your analytics account you might be tempted to actually try to find out where this spam comes from. When you follow the link, some of the more cunning spammers have redirects in place that would then take you to an e-commerce store of some description… or so the theory goes.

Due to that fact that these spammy referrals over inflate your session count, it then has the knock on effect of skewing your analysis, and might lead you to the wrong conclusion when looking at your analytics data – and that is never a good thing.

Combatting Referral Spam.

Over the last month or so we have been testing different methods of filtering out referral spam ranging from basic Google Analytics filters to slightly more advanced server configurations. All of which had varying degrees of success, with that in mind we are going to be rolling out a multi-pronged approach to help combat this.

The roll out should be finished by Friday the 24th of June.

Back To Top